Latest Information and Articles

Craftology WNY Web Design & Development > Articles

Looking to get more out of your website? Our blog is packed with helpful tips, practical advice, and easy ways to improve your site’s design, speed, content, and SEO. Whether you’re a small business owner or just getting started online, we break things down in a way that’s simple, useful, and tailored to helping you grow.

LATEST ARTICLES

  • All Posts
  • Design & Branding
  • General
  • Search Engine Optimization
  • Small Business
  • Web Design
  • Web Development
#image_title

Your website is your digital first impression. If it feels outdated, slow, or hard to use, it could be costing you customers. Here are 5 signs it’s time for a redesign and how a fresh site can help your small business grow.

What Is SEO and Why Does It Matter for Small Businesses?

In this post, we break down what search engine optimization really is (in plain English) and how it helps customers find you online before they find your competitors. Whether you're a local shop or a growing startup, SEO is one of the smartest ways to boost your visibility and grow your business.

The Difference Between Web Design and Web Development

Not sure what the difference is between web design and web development? In this article, we say what each role actually involves, why both are essential for a successful website, and how they work together to create a strong online presence for your business. Whether you’re building your first site or planning a redesign, this quick read will help you...

Why Every Small Business in Western New York Needs a Website

Discover why having a website is essential for small businesses in Western New York. In this article, we break down how a professional online presence helps build credibility, attract local customers, showcase your services, and compete in today’s digital-first market. Whether you're just starting out or looking to grow, a website is one of the smartest investments you can make...