The Power of Google Business Profile: A Step-by-Step Guide
Learn how to set up and optimize your Google Business Profile to boost local SEO, attract customers, and grow your small business in Western New York.
“Read small business articles from Craftology WNY. Tips on web design, branding, SEO, and marketing to help your business grow online and stand out.
Learn how to set up and optimize your Google Business Profile to boost local SEO, attract customers, and grow your small business in Western New York.
Your website is your digital first impression. If it feels outdated, slow, or hard to use, it could be costing you customers. Here are 5 signs it’s time for a redesign and how a fresh site can help your small business grow.
A strong logo is more than just a pretty design—it’s the face of your brand. Learn what makes a good logo and get tips to create one that’s simple, memorable, and built to last.
In this post, we break down what search engine optimization really is (in plain English) and how it helps customers find you online before they find your competitors. Whether you’re a local shop or a growing startup, SEO is one of the smartest ways to boost your visibility and grow your business.
Not sure what the difference is between web design and web development? In this article, we say what each role actually involves, why both are essential for a successful website, and how they work together to create a strong online presence for your business. Whether you’re building your first site or planning a redesign, this quick read will help you understand exactly what you’re investing in—and why it matters.
Discover why having a website is essential for small businesses in Western New York. In this article, we break down how a professional online presence helps build credibility, attract local customers, showcase your services, and compete in today’s digital-first market. Whether you’re just starting out or looking to grow, a website is one of the smartest investments you can make for your business success.